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Assessing gender differences in quick response code loyalty promotion acceptance
Okazaki, Shintaro; Navarro, Angeles; Lpez-Nicolas, Carolina - In: The service industries journal 33 (2013) 12, pp. 1165-1177
Persistent link: https://www.econbiz.de/10010170122
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Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro; Navarro, Angeles; Campo, Sara - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10010184800
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La propensión al cotilleo sobre la transmisión de información promocional en las redes sociales
Okazaki, Shintaro; Rubio, Natalia; Campo, Sara - In: Universia business review : revista trimestral de … 39 (2013), pp. 32-49
Persistent link: https://www.econbiz.de/10010185613
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Excitement or sophistication? A preliminary exploration of online brand personality
Okazaki, Shintaro - In: International marketing review 23 (2006) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10007260289
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Excitement or sophistication? A preliminary exploration of online brand personality
Okazaki, Shintaro - In: International marketing review 23 (2006) 2-3, pp. 279-303
Persistent link: https://www.econbiz.de/10007264336
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Beyond the Net:
Okazaki, Shintaro; Rivas, Javier - In: Journal of international consumer marketing 16 (2003) 1, pp. 47-70
Persistent link: https://www.econbiz.de/10007103168
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Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, Charles R.; Okazaki, Shintaro - In: Journal of international marketing 14 (2006) 1, pp. 98
Persistent link: https://www.econbiz.de/10007225588
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 714-731
Persistent link: https://www.econbiz.de/10008079318
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Comments -- The art of reviewing IV - From
Pitt, Leyland; Okazaki, Shintaro - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 331-340
Persistent link: https://www.econbiz.de/10008124614
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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro; Taylor, Charles; Zou, Shaoming - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10008126555