Excitement or sophistication? A preliminary exploration of online brand personality
| Year of publication: |
2006
|
|---|---|
| Authors: | Okazaki, Shintaro |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 3, p. 279-303
|