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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012
Persistent link: https://www.econbiz.de/10009524183
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A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Measurement and research methods in international marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009377923
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011
Persistent link: https://www.econbiz.de/10009380725
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A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra; Okazaki, Shintaro; Mueller, Barbara - In: Breaking new ground in theory and practice, (pp. 463-473). 2011
Persistent link: https://www.econbiz.de/10009380989
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Towards a better understanding of mobile marketing : theoretical construction of ubiquity
Okazaki, Shintaro; Mendez, Felipe - In: Media and convergence management, (pp. 233-246). 2013
Persistent link: https://www.econbiz.de/10009767970
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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro; Cstañeda, J. Alberto; Sanz Blas, Silvia - In: The service industries journal 33 (2013) 13/14, pp. 1326-1344
Persistent link: https://www.econbiz.de/10010205261
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro; Navarro, Ángeles; Campo, Sara - In: Current insights and future trends : [extended versions …, (pp. 209-217). 2012
Persistent link: https://www.econbiz.de/10009748098