//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does gender affect media choic...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
25
Werbung
25
Japan
19
Internet marketing
16
Online-Marketing
16
Advertising effects
13
Werbewirkung
13
Consumer behaviour
12
Konsumentenverhalten
12
USA
11
United States
11
Internationales Marketing
10
Mobile communications
10
Mobilkommunikation
10
International marketing
9
Mobile Marketing
9
Mobile marketing
9
Mobile Business
8
Mobile business
8
Beziehungsmarketing
6
Data protection
6
Datenschutz
6
Relationship marketing
6
Social Web
6
Social web
6
Standardization
5
Viral marketing
5
Virales Marketing
5
Advertising planning
4
Brand management
4
Comparison
4
Corporate Social Responsibility
4
Czech Republic
4
Internet
4
Markenführung
4
Multinationales Unternehmen
4
Transnational corporation
4
Tschechien
4
Vergleich
4
Werbeplanung
4
more ...
less ...
Online availability
All
Undetermined
28
Free
3
Type of publication
All
Article
113
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
24
Book section
24
Konferenzschrift
6
research-article
5
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Reprint
1
Textbook
1
Working Paper
1
non-article
1
review-article
1
more ...
less ...
Language
All
English
85
Undetermined
37
German
2
Spanish
2
Author
All
Okazaki, Shintaro
123
Mueller, Barbara
17
Hirose, Morikazu
15
Campo, Sara
7
Diehl, Sandra
7
Li, Hairong
7
Navarro, Angeles
7
Taylor, Charles R.
7
Taylor, Charles Raymond
5
Taylor, Charles Robert
5
Henseler, Jörg
4
Plangger, Kirk
4
Terlutter, Ralf
4
Doh, Jonathan P.
3
Katsukura, Akihiro
3
Mendez, Felipe
3
Skapa, Radoslav
3
Taylor, Charles
3
Škapa, Radoslav
3
Barwise, Patrick
2
Castañeda, J. Alberto
2
Eisend, Martin
2
López-Nicolas, Carolina
2
Menéndez, Héctor D.
2
Molina, Francisco José
2
Molina-Castillo, Francisco-Jose
2
Nishiyama, Mamoru
2
Rubio Benito, Natalia
2
Sanz Blas, Silvia
2
West, Douglas C.
2
Andrade, Victoria
1
Andreu, Luisa
1
Bauer, András
1
Benavent-Climent, Amadeo
1
Bernritter, Stefan F.
1
Bourliataux-Lajoinie, Stéphane
1
Bušljeta Banks, Ivana
1
Cadogan, John W.
1
Cstañeda, J. Alberto
1
Dahlén, Micael
1
more ...
less ...
Institution
All
European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
6
International Marketing Review
5
SpringerLink / Bücher
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
European Journal of Marketing
3
Journal of electronic commerce research : JECR
3
The service industries journal
3
Advertising theory
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Electronic markets : the international journal on networked business
2
European Advertising Academy
2
European journal of marketing : EJM
2
International journal of electronic commerce : IJEC
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of world business : JWB
2
Psychology & marketing
2
The Service Industries Journal
2
Tourism management : research, policies, practice
2
Universia business review : revista trimestral de Dirección de Empresas
2
Advances in advertising research
1
Bridging the gap between advertising academia and practice
1
Contemporary research in e-branding
1
Cross-cultural buyer behavior
1
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
1
EAA Series
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Gabler Research
1
Handbook of research on global information technology management in the digital economy
1
Handbook of research on international advertising
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International advertising and communication : current insights and empirical findings
1
more ...
less ...
Source
All
ECONIS (ZBW)
75
OLC EcoSci
35
Other ZBW resources
9
RePEc
4
USB Cologne (EcoSocSci)
3
Showing
61
-
70
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
62
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
63
Responses when the earth trembles : the impact of community awareness campaigns on protective behavior
Okazaki, Shintaro
;
Benavent-Climent, Amadeo
;
Navarro, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011293449
Saved in:
64
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
65
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
66
Marketing and public policy in a "runaway world" : a commentary
Hewett, Kelly
;
Okazaki, Shintaro
;
Price, Linda L.
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 211-212
Persistent link: https://www.econbiz.de/10013256498
Saved in:
67
La propensión al cotilleo sobre la transmisión de información promocional en las redes sociales
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Universia business review : revista trimestral de …
39
(
2013
),
pp. 32-49
Persistent link: https://www.econbiz.de/10010128783
Saved in:
68
Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro
;
Cstañeda, J. Alberto
;
Sanz Blas, Silvia
- In:
The service industries journal
33
(
2013
)
13/14
,
pp. 1326-1344
Persistent link: https://www.econbiz.de/10010205261
Saved in:
69
Has the time finally come for the medium of the future? : research on mobile advertising
Okazaki, Shintaro
;
Barwise, Patrick
- In:
Journal of advertising research
51
(
2011
),
pp. 59-71
Persistent link: https://www.econbiz.de/10009127010
Saved in:
70
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->