The set of compositional approaches to product space development is expanded to include confirmatory methods. Specifically, describes and compares product space development (perceptual mapping) via confirmatory factor analysis and partial least squares with the aid of an empirical example. Both...

Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to...

Managers usually dread the prospect of dealing with products in the mature stage of their life cycle. At this stage, products become generic in nature leading to little gain from promotion and the extensive use of discounts and other price‐sensitive competitive ploys because of intensive...

Determines that factor analysis is a data reduction technique, which takes a number of different variables and tries to note any underlying relationships which may be present. Posits that the factor analysis technique was originally pioneered by a psychologist named Spearman to aid his...

Investigates the image of craftsmanship as a predictor influencing the purchase, by Americans, of European cars. Focuses also on the development of the factor model used in identifying differences between the purchase of European and American cars. Complements efforts of many others intent on...

Examines potential for factor analysis in indicating desirable marketing strategies within the non‐alcoholic beverages market, indicates how to identify consumer choice criteria and advertising indicators. Outlines the fundamentals of factor analysis illustrating its usefulness in market...

This article identifies a comprehensive set of factors that cluster the beliefs of European forest products managers about the importance of incentives to export. Each of the identified factors has received some attention in the theoretical literature concerning international business activity....

Purpose Training is an important component of successful business concerns. However, although there is growing acceptance amongst scholars that small- and medium-sized enterprises (SMEs) are engines that drive economies across nations, through their contribution in terms of job creation and...

Purpose The purpose of this paper is to validate two scales, the factors predicting transfer (FPT) and the effectiveness questionnaire (CdE), in the Spanish Public Administration (SPA). Design/methodology/approach The FPT was administered at the end of the training, and the CdE four months after...