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Chiswick, Barry R.
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85
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Nielson Arendt, Jacob
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Falck, Oliver
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Feuerbaum, Carsten
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Gazzola, Michele
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Mavisakalyan, Astghik
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Tietze, Susanne
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Corporate reputation review : an international journal
138
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110
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103
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89
The journal of brand management : an international journal
84
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International journal of hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
36
European journal of marketing : EJM
35
The Oxford handbook of corporate reputation
35
Corporate reputation review
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of product & brand management
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CESifo working papers
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Working paper
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Journal of world business : JWB
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Corporate social responsibility and environmental management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Discussion papers / CEPR
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Journal of Business Ethics
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22
Economics of education review
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Finance research letters
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International studies of management and organization
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European management journal
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Reputation Management
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Corporate Communications: An International Journal
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ECONIS (ZBW)
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1
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
2
Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
Saved in:
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
4
Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Tomczak, Torsten
;
Henkel, Sven
;
Walter, Benjamin von
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 307-325)
.
2009
Persistent link: https://www.econbiz.de/10003883951
Saved in:
5
Internal Branding und Intranets
Schillerwein, Stephan
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 133-148)
.
2010
Persistent link: https://www.econbiz.de/10003898138
Saved in:
6
Innen beginnen : von der internen Kommunikation zum Internal Branding
Krobath, Karin
(
ed.
);
Schmidt, Holger J.
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868214
Saved in:
7
Interne Verankerung eines Markenclaims : "sure we can": wie man bei TNT Express Mitarbeiter und Fahrer für einen neuen Claim begeistert
Schmidt, Holger J.
;
Pfaff, Diane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 379-389)
.
2010
Persistent link: https://www.econbiz.de/10003909990
Saved in:
8
Interne Markenführung zum Aufbau von Mitarbeiter-Marken-Beziehungen
Esch, Franz-Rudolf
;
Hartmann, Kerstin
;
Gawlowski, Dominika
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 485-503)
.
2010
Persistent link: https://www.econbiz.de/10003934485
Saved in:
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
10
Interne Markenführung : bei der Kaufmännischen Krankenkasse ein unternehmensweiter Lernprozess
Günther, Ulrike
- In:
Internal Branding : wie Sie Ihre Mitarbeiter zu …
,
(pp. 179-196)
.
2007
Persistent link: https://www.econbiz.de/10003555013
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