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The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
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In this paper we report upon a first empirical exploration of the relative efficiency of innovation development by … product users vs. product producers. In a study of over 50 years of product innovation in the whitewater kayaking field, we …
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