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The reluctant rhetorician : senior managers as rhetoricians in a strategic change context

Nilsson, Tomas - In: Journal of organizational change management 23 (2010) 2, pp. 137-144

Persistent link: https://www.econbiz.de/10008647651

Optimal hedging strategies for Swedish grain agents

Nilsson, Tomas - 2000

Persistent link: https://www.econbiz.de/10001576357

Public preferences and private choices : effect of altruism and free riding on demand for environmentally certified pork

Lusk, Jayson L.; Nilsson, Tomas; Foster, Kenneth Alan - In: Environmental & resource economics : the official … 36 (2007) 4, pp. 499-521

Persistent link: https://www.econbiz.de/10003481406

Marketing opportunities for certified pork chops

Nilsson, Tomas; Foster, Ken; Lusk, Jayson L. - 2006

Persistent link: https://www.econbiz.de/10003394990

Effects of income and social awareness on consumer WTP for social product attributes

Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Technological forecasting & social change : an … 77 (2010) 4, pp. 587-593

Persistent link: https://www.econbiz.de/10008651859

AgriStability with catastrophic price risk for cow-calf producers

Schaufele, Brandon; Unterschultz, James R.; Nilsson, Tomas - In: Canadian journal of agricultural economics : CJAE 58 (2010) 3, pp. 361-380

Persistent link: https://www.econbiz.de/10008652862

Differences in consumer preferences when facing branded versus non-branded choices

Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70

Persistent link: https://www.econbiz.de/10009124721

Marketing (as) rhetoric : paradigms, provocations, and perspectives

Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378

Persistent link: https://www.econbiz.de/10011988070

How marketers argue for business : exploring the rhetorical nature of industrial marketing work

Nilsson, Tomas - In: Industrial marketing management : the international … 80 (2019), pp. 233-241

Persistent link: https://www.econbiz.de/10012064443

Product and process certification in imperfectly competitive markets: An application to the United States pork markets

Nilsson, Tomas Karl Henrik - 2005

Concerns in the United States meat industry about food credence attributes, such as environmental degradation, animal welfare and antibiotics usage in live animal production are forcing food suppliers to change marketing strategies. These changes have brought three issues into the forefront of...

Persistent link: https://www.econbiz.de/10009430472