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Knowledge marketing : n(P, C, S, V)'s mix?

Artyukhova, Nadiia; Krmela, Jan; Krmelova, Vladimira; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 182-189

Persistent link: https://www.econbiz.de/10013491051

Boosting innovation and knowledge through delocalization : market intelligence at trade shows

Solberg Søilen, Klaus - In: Problems and perspectives in management : PPM ; … 8 (2010) 3, pp. 200-207

Persistent link: https://www.econbiz.de/10008696209

Clusters, technological knowledge spillovers, and performance : the moderating roles of local ownership ties and a local market orientation

Liao, Tsai-Ju - In: Management decision : MD 53 (2015) 2, pp. 469-490

Persistent link: https://www.econbiz.de/10011300941

Enhancing innovation through learning : the roles of market orientation and interorganisational knowledge stores

Fang, Shyh-Rong; Chou, Chia-hui; Yang, Shu-mi; Ou, Chueh-chu - In: Technology analysis & strategic management 24 (2012) 3, pp. 285-298

Persistent link: https://www.econbiz.de/10009710076

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

Persistent link: https://www.econbiz.de/10011515712

Determinants of absorptive capacity : the value of technology and market orientation for external knowledge acquisition

Lichtenthaler, Ulrich - In: The journal of business & industrial marketing 31 (2016) 5, pp. 600-610

Persistent link: https://www.econbiz.de/10011564195

Knowledge needs of firms : the know-x framework for marketing strategy

Madhavaram, Sreedhar; Gross, Andrew C.; Appan, Radha - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 63-77

Persistent link: https://www.econbiz.de/10010467850

How customer knowledge affects exploration : generating, guiding, and gatekeeping

Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105

Persistent link: https://www.econbiz.de/10012513123

Internationalization of SMEs and Market Orientation a Study of Customer Knowledge, Networks and Cultural Knowledge

Billore, Soniya; Billore, Gautam - 2021

This paper studies the context of market orientation and the contribution of customer knowledge, networking, and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. A multiple case approach is adopted with four Swedish firms...

Persistent link: https://www.econbiz.de/10013235427

Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts

Strobl, Andreas; Bauer, Florian; Degischer, Daniel - In: Journal of business research : JBR 139 (2022), pp. 194-207

Persistent link: https://www.econbiz.de/10013194169