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The success of born global firms : a conceptual model

Sultan, Parves; Wong, Ho Yin - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 224-241

Persistent link: https://www.econbiz.de/10009382929

Service quality in a higher education context : an integrated model

Sultan, Parves; Wong, Ho Yin - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 755-784

Persistent link: https://www.econbiz.de/10009686050

Exploring marketing strategies for Islamic spiritual tourism

Haq, Farooq; Wong, Ho Yin - In: Handbook of Islamic marketing, (pp. 319-337). 2011

Persistent link: https://www.econbiz.de/10009349642

The progression of brand orientation literature in twenty years : a systematic literature review

Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630

Persistent link: https://www.econbiz.de/10011625229

How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...

Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347

Persistent link: https://www.econbiz.de/10012060081

A critical review of the value concept in the international marketing context

Khan, Sardana Islam; Wong, Ho Yin; Sultan, Parves - In: Value in marketing : retrospective and perspective stance, (pp. 126-144). 2020

Persistent link: https://www.econbiz.de/10012151144

Heritage tourism brand experiences : the influence of emotions and emotional engagement

Steriopoulos, Effie; Khoo-Lattimore, Catheryn; Wong, Ho Yin - In: Journal of vacation marketing 30 (2024) 3, pp. 489-504

Persistent link: https://www.econbiz.de/10014631994

Financial reporting consequences of natural disasters : evidence from the impact of resource constraints at audit offices on non-affected clients

Jiang, Like; Lau, Sze Man; Su, Lixin; Wong, Ho Yin - In: Journal of accounting and public policy 41 (2022) 6, pp. 1-28

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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

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E‐consumer behaviour

Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1121-1139

Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...

Persistent link: https://www.econbiz.de/10014722595