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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Developing donor relationships : the role of the breadth of giving
Khodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, … - In: Journal of marketing 79 (2015) 4, pp. 77-93
Persistent link: https://www.econbiz.de/10011304636
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Corporate donor : charitable organization partners ; a coorientation study of relationship types
Cho, Moonhee; Kelly, Kathleen S. - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 693-715
Persistent link: https://www.econbiz.de/10010392589
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Water the flowers you want to grow? : Evidence on private recognition and donor loyalty
Bittschi, Benjamin; Dwenger, Nadja; Rincke, Johannes - In: European economic review : EER 131 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012692524
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Elements, causes and effects of donor engagement among supporters of UK charities
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 3, pp. 201-220
Persistent link: https://www.econbiz.de/10010193214
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Water the flowers you want to grow? : evidence on private recognition and donor loyalty
Bittschi, Benjamin; Dwenger, Nadja; Rincke, Johannes - 2020
We study donor loyalty in the context of church membership in Germany. Church members have to make substantial payments to their church but can opt out at any time. In a large-scale field experiment, we examine how private recognition for past payments affects church members' loyalty. We find...
Persistent link: https://www.econbiz.de/10012244862
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Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2016 - Revised version of 2016/20/STR/TOM
Persistent link: https://www.econbiz.de/10011577806
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2017 - Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771