New versus frequent donors : exploring the behaviour of the most desirable donors
Year of publication: |
August 2016
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Authors: | Faulkner, Margaret ; Romaniuk, Jenni ; Stern, Philip |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 3, p. 198-204
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Subject: | Blood | Charity | Donation | Marketing | Loyalty metrics | Fundraising | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Beziehungsmarketing | Relationship marketing | Blutspendedienst | Blood service | Großbritannien | United Kingdom | Entwicklungshilfe | Development aid |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.04.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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