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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Neuorientierte Verbraucherpolitik : eine Redimensionierung für Theorie und Praxis
Kollmann, Karl - 1993
Persistent link: https://www.econbiz.de/10000532751
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Demand and supply : the realtionship between price elasticities and profitability in the UK
Menezes-Filho, Naercio Aquino - 1997
Persistent link: https://www.econbiz.de/10000963011
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Engel elasticities,pseudo-maximum likelihood estimation and bootstrapped standard errors : a case study
Skjerpen, Terje (contributor) - 2008
Persistent link: https://www.econbiz.de/10003651335
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International evidence on sticky consumption growth
Carroll, Chris (contributor); Slacalek, Jirka (contributor);  … - 2008
"We estimate the degree of 'stickiness' in aggregate consumption growth (sometimes interpreted as reflecting consumption habits) for thirteen advanced economies. We find that, after controlling for measurement error, consumption growth has a high degree of autocorrelation, with a stickiness...
Persistent link: https://www.econbiz.de/10003651594
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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International evidence on sticky consumption growth
Carroll, Chris (contributor); Slacalek, Jirka (contributor);  … - 2008
We estimate the degree of "stickiness" in aggregate consumption growth (sometimes interpreted as reflecting consumption habits) for thirteen advanced economies. We find that, after controlling for measurement error, consumption growth has a high degree of autocorrelation, with a stickiness...
Persistent link: https://www.econbiz.de/10003778438