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Strategic retail management and brand management : trends, tactics, and examples

Berger-Grabner, Doris - 2021

Persistent link: https://www.econbiz.de/10011648946

Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing

Hellemann, Niklas Jan - 2017

Persistent link: https://www.econbiz.de/10011705406

Multichannel commerce : a consumer perspective on the integration of physical and electronic channels

Trenz, Manuel - 2014

Persistent link: https://www.econbiz.de/10010477773

Investigating returns management across e-commerce sectors and countries : trends, perspectives, and future research

Stevenson, Anthony Boyd; Rieck, Julia - In: Logistics 8 (2024) 3, pp. 1-37

Background: The systematic literature review with additional descriptive analysis at hand focuses on analysing returns management in e-commerce, which is an increasingly critical issue as the volume of online shopping is rising. Methods: Drawing from a comprehensive search of academic databases...

Persistent link: https://www.econbiz.de/10015081027

The cultural impact of navigation design in global e-commerce

Broeder, Peter; Gkogka, Anna - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 46-53

Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek. Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey,...

Persistent link: https://www.econbiz.de/10012291646