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31
Evolutionäre Algorithmen im Marketing : Grundlagen, bibliometrische Bestandsaufnahme und Ausblick
Shehu, Edlira
;
Vogel, Rick
- In:
Zeitschrift für Management : ZfM
6
(
2011
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10008991419
Saved in:
32
Transaction cost economics and its uses in marketing
Williamson, Oliver E.
;
Ghani, Tarek
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
Saved in:
33
Expanding our understanding of marketing in society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10009507842
Saved in:
34
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
35
Special issue: 40th anniversary issue
Hult, G. Tomas M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009507950
Saved in:
36
Relationship marketing research (1994 - 2006) : an academic literature review and classification
Das, Kallol
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 326-363
Persistent link: https://www.econbiz.de/10009526366
Saved in:
37
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
38
Hermann Simon zum 65. Geburtstag
Faßnacht, Martin
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
1
,
pp. 111-113
Persistent link: https://www.econbiz.de/10009490158
Saved in:
39
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
40
Fashion/clothing research : an analysis of three journals
Johnson, Kim K. P.
;
Lennon, Sharron J.
;
Mun, Jung Mee
; …
- In:
Journal of fashion marketing and management
19
(
2015
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011299775
Saved in:
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