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81
Qualitative Inhaltsanalyse
Mayring, Philipp
;
Brunner, Eva
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 669-680)
.
2009
Persistent link: https://www.econbiz.de/10003827431
Saved in:
82
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David
;
Christensen, Glenn L.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Saved in:
83
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
84
Internet marketing research in hospitality and tourism : a review and journal preferences
Leung, Xi Y.
;
Xue, Lan
;
Bai, Billy
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1556-1572
Persistent link: https://www.econbiz.de/10011476103
Saved in:
85
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
86
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
87
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Saved in:
88
Performing the field : the role of the researcher's identity & self in conducting interpretive consumer research
Eccles, Sue
(
contributor
);
Elms, Jonathan
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003140869
Saved in:
89
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
90
Sources of published advertising research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
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