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As is known, for both of the goods and services, the most determining characteristic of customer loyalty is permanency. Consumers evaluate the service of a company by making a cost-benefit analysis before they become the regular customers of the company. This study aims to investigate both...
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In this study, the investment bank reputation role in the initial public offerings for the Istanbul Stock Exchange is analyzed. A comparison is made between the investment bank reputation and the post-issue operating performance in the analysis, contrary to the works which examine the...
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