Cankaya, Fikret; Cilingir, Zuhal - In: Anadolu University Journal of Social Sciences 8 (2008) 1, pp. 25-46
As is known, for both of the goods and services, the most determining characteristic of customer loyalty is permanency. Consumers evaluate the service of a company by making a cost-benefit analysis before they become the regular customers of the company. This study aims to investigate both...