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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: Sport management review 16 (2013) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009700220
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A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
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A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
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Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki; Gordon, Brian S.; James, Jeffrey D. - In: The journal of brand management : an international journal 28 (2021) 5, pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
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Introduction: state of literature special issue
Fink, Janet; James, Jeffrey D.; Tainsky, Scott - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 213-214
Persistent link: https://www.econbiz.de/10013255771
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Does being a sport fan provide meaning in life?
Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
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Value creation : assessing the relationships between quality, consumption value and behavioural intentions at sporting events
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 126-150
Persistent link: https://www.econbiz.de/10009741438