Purpose – The purpose of this paper is to identify important elements of a strategy to facilitate small farmer participation in international supply chains for fresh produce. Design/methodology/approach – The study employs survey data collected from a national sample of US fresh produce...

This paper presents the results of survey research conducted in 1994 and 1995 on consumer perceptions of different retail formats in Albania. As a developing country where consumers and retailers are learning to adjust to a new market system, Albania presents a unique context for this type of...