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Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: Health marketing quarterly 28 (2011) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
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Alcohol advertising in magazines : Do beer, wine, and spirits ads target youth?
Nelson, Jon Paul - In: Contemporary economic policy : a journal of Western … 24 (2006) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003346807
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience
Goodman, J. Robyn - In: The advertising and consumer culture reader, (pp. 275-290). 2009
Persistent link: https://www.econbiz.de/10003848462
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Network revenues and African American broadcast television programms
Brown, Keith S.; Cavazos, Roberto J. - In: The journal of media economics 15 (2002) 4, pp. 227-239
Persistent link: https://www.econbiz.de/10001710451
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The history and advancement of African Americans in the advertising industry 1895 - 1999
Moss, Janice Ward - 2003
Persistent link: https://www.econbiz.de/10004457854
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Slaves to fashion : black dandyism and the styling of black diasporic identity
Miller, Monica L. - 2009
Persistent link: https://www.econbiz.de/10004524645
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As seen in Vogue : a century of American fashion in advertising
Hill, Daniel Delis - 2004
Persistent link: https://www.econbiz.de/10004880189
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187