Nature and impact of alcohol messages in a youth-oriented television series
Year of publication: |
2009
|
---|---|
Authors: | Russell, Cristel Antonia ; Russell, Dale W. ; Grube, Joel W. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 97-111
|
Subject: | Fernsehprogramm | Television programme | Zielgruppe | Target group | Jugendliche | Youth | Alkoholisches Getränk | Alcoholic beverage | Werbung | Advertising | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | USA | United States |
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