Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023
Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing …: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce. …, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and …