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The Seeds of Negativity: Knowledge and Money
Lovett, Mitchell J.; Shachar, Ron - In: Marketing Science 30 (2011) 3, pp. 430-446
This paper studies the tendency to use negative ads. For this purpose, we focus on an interesting industry (political campaigns) and an intriguing empirical regularity (the tendency to "go negative" is higher in close races). We present a model of electoral competition in which ads inform voters...
Persistent link: https://www.econbiz.de/10009218492
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Marketing and politics: Models, behavior, and policy implications
Gordon, Brett; Lovett, Mitchell; Shachar, Ron; … - In: Marketing Letters 23 (2012) 2, pp. 391-403
Persistent link: https://www.econbiz.de/10010867899
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The Asymetric Information Model of State Dependence - It is possible to distinguish between the traditional source of state dependence (the effect of the previous choice on the cur...
Moshkin, Nickolay V.; Shachar, Ron - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 435-454
Persistent link: https://www.econbiz.de/10006891963
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Brands as Beacons: A New Source of Loyalty to Multiproduct Firms
Anand, Bharat N.; Shachar, Ron - In: Journal of marketing research : JMR 41 (2004) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10006646967
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Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model
Shachar, Ron; Enterson, John W. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10006662708
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The Political Participation Puzzle and Marketing
Shachar, Ron - In: Journal of marketing research : JMR 46 (2009) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10008340005
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Brands: The Opiate of the Nonreligious Masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10008817956
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Correcting for bias in retrospective datax
Shachar, Ron; Eckstein, Zvi - In: Journal of applied econometrics 22 (2007) 3, pp. 657-676
Persistent link: https://www.econbiz.de/10007723951
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ARTICLES - Spatial Competition in the Network Television Industry
Goettler, Ronald L.; Shachar, Ron - In: The Rand journal of economics 32 (2001) 4, pp. 624-656
Persistent link: https://www.econbiz.de/10007666192
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On brands and word of mouth
Peres, Renana; Shachar, Ron; Lovett, Mitchell J. - In: MSI reports : working paper series (2011) 3, pp. 39-93
Persistent link: https://www.econbiz.de/10010005585