Marketing and politics: Models, behavior, and policy implications
Year of publication: |
2012
|
---|---|
Authors: | Gordon, Brett ; Lovett, Mitchell ; Shachar, Ron ; Arceneaux, Kevin ; Moorthy, Sridhar ; Peress, Michael ; Rao, Akshay ; Sen, Subrata ; Soberman, David ; Urminsky, Oleg |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 2, p. 391-403
|
Publisher: |
Springer |
Subject: | Political marketing | Elections | Campaigns | Advertising |
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