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In this paper we investigate whether sellers treat consumers differently on the basis of how well-informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter their initial price quotes...
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Der Automobilwirtschaft unterliegt einem nachhaltigen strukturellen Wandel. Die zunehmende Bedeutung der Kundenzufriedenheit und der steigende Wettbewerbsdruck durch branchenfremde Anbieter haben die Koordinaten des Automobilvertriebs verschoben. Die vorliegende Schrift setzt sich mit...
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In this paper we investigate whether sellers treat consumers differently on the basis of how well-informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter their initial price quotes...
Persistent link: https://www.econbiz.de/10013080287