The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...

"This book presents emerging research on virtual character artificial intelligence systems and procedures and the integration of cognitive architectures by emphasizing innovative methodologies for intelligent virtual character integration and design"--Provided by publisher.

Industrial design is migrating to the virtual world, and the design patent system is migrating with it. The U.S. Patent and Trademark Office (USPTO) has already granted several thousand design patents on virtual designs, patents that cover the designs of graphical user interfaces for...