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Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014
Persistent link: https://www.econbiz.de/10010353556
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Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
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The influence of parental styles on children's consumption
Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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How children make purchase decisions : behaviour of the cued processors
Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10011522190