Similar Search Results

Narrow search

Generation Y values and lifestyle segments

Valentine, Dawn B.; Powers, Thomas L. - In: The journal of consumer marketing 30 (2013) 7, pp. 597-606

Persistent link: https://www.econbiz.de/10010232010

Von Träumern, Abenteurern und Realisten : das Zielgruppenmodell der GfK Roper Consumer Styles

Peichl, Thomas - In: Zielgruppen im Konsumentenmarketing : …, (pp. 135-149). 2014

Persistent link: https://www.econbiz.de/10010246151

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10009791534

Superconsumers : a simple, speedy, and sustainable path to superior growth

Yoon, Eddie - 2017

Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span...