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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …

Persistent link: https://www.econbiz.de/10009313307

Ad revenue and content commercialization : evidence from blogs

Sun, Monic; Zhu, Feng - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2314-2331

Persistent link: https://www.econbiz.de/10010202786

Media proliferation and partisan selective exposure

Chan, Jimmy; Stone, Daniel F. - In: Public choice 156 (2013) 3/4, pp. 467-490

Persistent link: https://www.econbiz.de/10009787087

Homo Dyctos : Netze, Menschen, Märkte ; über das neue Ich: market-generated identities

Priddat, Birger P. - 2014 - 1. Aufl.

Persistent link: https://www.econbiz.de/10010357033

Virtual groups

Rvović, Jelena J. - In: Megatrend revija 10 (2013) 4, pp. 211-226

Persistent link: https://www.econbiz.de/10010345392

Talking about technology : the emergence of a new actor category through new media

Vaast, Emmanuelle; Davidson, Elizabeth J.; Mattson, Thomas - In: Management information systems : mis quarterly 37 (2013) 4, pp. 1069-1092

Persistent link: https://www.econbiz.de/10010224993

Enhancing enterprise frontiers through e-collaboration with a three-dimensional model based on Web 2.0 technology use

Divine, Marc; Le Cardinal, Julie; Jankovic, Marija - In: Journal of enterprise transformation : a joint … 3 (2013) 4, pp. 259-284

Persistent link: https://www.econbiz.de/10010242207

Tweeting social change : how social media are changing nonprofit advocacy

Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79

Persistent link: https://www.econbiz.de/10010251131

Acceptance of corporate blogs by internet users

Koenig, Nils - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 114-137

Persistent link: https://www.econbiz.de/10010383357

Centrality and content creation in networks : the case of German Wikipedia

Kummer, Michael E.; Saam, Marianne; Halatchliyski, Iassen; … - 2012 - This version: 10.10.2012

When contributing content on large online platforms, producers of user-generated content have to decide where to contribute. On a complex and dynamic platform like Wikipedia, this decision is expected to depend on the way the content is organized. We analyse whether the hyperlinks on Wikipedia...

Persistent link: https://www.econbiz.de/10010219757