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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan Singh - In: Journal of retailing 87 (2011), pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
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Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10001541902
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.; Briesch, Richard; Tseng, Peggy H. - In: The psychology of consumer and social influence : …, (pp. 137-173). 2016
Persistent link: https://www.econbiz.de/10011588998
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Customer equity : managing the customer-firm relationship
Thomas, Jacquelyn S. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004367670