Customer equity : managing the customer-firm relationship
by Jacquelyn Suejette Thomas
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
|
|---|---|
| Authors: | Thomas, Jacquelyn S. |
| Subject: | Kundenmanagement | Marktforschung |
| Extent: | XIII, 201 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Evanston, Ill., Northwestern Univ., Diss., 1997 |
| Notes: | Mikrofiche-Ausg., Ann Arbor, MI : UMI, 1998. 3 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367670