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Konsumentenforschung im Web 2.0 : Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung
Decker, Reinhold; Gnibba-Yukawa, Kumiko - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10003857655
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Robust testing of the utility-based high-technology product sales forecasting models proposed by Decker and Gnibba-Yukawa (2010)
Goodwin, Paul; Meeran, Sheik - In: The journal of product innovation management : an … 29 (2012) 6, pp. 211-218
Persistent link: https://www.econbiz.de/10010219678
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Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting
Gnibba-Yukawa, Kumiko; Decker, Reinhold - In: The journal of product innovation management : an … 29 (2012) 6, pp. 219-228
Persistent link: https://www.econbiz.de/10010219679
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort
Decker, Reinhold; Gnibba-Yukawa, Kumiko - In: The journal of product innovation management : an … 27 (2010) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10008348990
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Konsumentenforschung im Web 2.0 — Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung.
Decker, Reinhold; Gnibba-Yukawa, Kumiko - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10008269544
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Bedeutung externer Datenbanken für die Markenführung
Decker, Reinhold - 2004
Persistent link: https://www.econbiz.de/10002248664
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Market basket analysis by means of a growing neural network
Decker, Reinhold - 2004
Persistent link: https://www.econbiz.de/10002609435
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Data Mining und Datenexploration in der Betriebswirtschaft
Decker, Reinhold - In: Empirie und Betriebswirtschaft : Entwicklungen und …, (pp. 47-82). 2003
Persistent link: https://www.econbiz.de/10001799416
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Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik
Decker, Reinhold - 2000
Persistent link: https://www.econbiz.de/10001552848