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Green supply management and green marketing strategy on green purchase intention: SMEs cases

Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is...

Persistent link: https://www.econbiz.de/10012178710

The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

Liu, Weihua; Yan, Xiaoyu; Li, Xiang; Wei, Wanying - In: Transportation research / E : an international journal 136 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012233658

The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities

Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114

Persistent link: https://www.econbiz.de/10012146613

The role of market orientation in building supply chain capabilities for fast-growth family SMEs

Tan, Caroline Swee Lin; Bi, Rui; Smyrnios, Kosmas X. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 14-32

Persistent link: https://www.econbiz.de/10011684384

Brand network communities : leveraging brand relationships within the supply-chain

Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521

Persistent link: https://www.econbiz.de/10011771415

Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence

Lim, Jeen-su; Darley, William K.; Marion, David - In: The journal of business & industrial marketing 32 (2017) 7, pp. 913-924

Persistent link: https://www.econbiz.de/10011773530

Adapting premium FMCG strategies to luxury brands

Dollet, Jean Noel; Díaz, Angel; Fernández-Moya, … - In: International journal of business excellence 12 (2017) 1, pp. 46-65

Persistent link: https://www.econbiz.de/10011800723

Private label brands : a relationship perspective

Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061

Persistent link: https://www.econbiz.de/10011802579

Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain

Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111

Persistent link: https://www.econbiz.de/10011887289

The role of supply chain integration in the relationship between market orientation and performance in SMEs

Didonet, Simone Regina; Frega, José Roberto; Toaldo, … - In: The international journal of business science & applied … 9 (2014) 2, pp. 16-29

The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...

Persistent link: https://www.econbiz.de/10011896910