1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy...

This book chapter reviews the literature on multichannel supply chain management that uses marketing mixes. A multichannel supply chain includes at least two channels, at least one of which is a supply chain. This survey categorizes existing contributions according to three dimensions: channel...

This book chapter reviews the literature on multichannel supply chain management that uses marketing mixes. A multichannel supply chain includes at least two channels, at least one of which is a supply chain. This survey categorizes existing contributions according to three dimensions: channel...

Purpose – This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall business excellence from the marketing perspectives.Design/methodology/approach – A two stage methodological approach was developed. The first involved a basic framework for...

RFID enabled supply chain reduces product tempering and product spoilage thus improves product delivery. It also reduces warehouse costs, labor costs and reduces product theft/shrinkage. By providing better visibility in locating inventory throughout the supply chain, it avoids out of stock...