Global economic slowdown is gradually diffusing across the whole of the developed world. As a repercussion and in hope to reverse the trend, the developed world for protecting their home industry are raising various issues in the name of quality and environment while trading with emerging...

Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product...

Michael Foucault argued that 'the self' is socially constructed. So far as that is true, inhabitants of consumer societies have probably all internalized the social and institutional celebration of consumption, to varying extents, and this will have shaped our identities and worldviews, often in...