The purpose of this research is (1) to examine the integration impact of IT assets (e.g., intangible IT resources, IT capability, and IT flexibility) on core competency, and (2) to explore the mediating effect of core competency on the relationship between IT assets and sustainable competitive...

Marketing and SCM integration creates strategic assets for the organization. According to RBV, strategic resources – organization assets that are rare, valuable, difficult to imitate or substitute and organizationally activatable are seen as the basis for shareholder value creation. They...

The aim of this paper is to examine the relationship between self-leadership skills and Sustainable Competitive Advantage. The study was carried out at small and medium business in Erbil. The current research focused on assessing the impact of self-leadership skills (Behaviour-focused...