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Marketing management
36
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Kitchen, Philip J.
213
Siano, Alfonso
71
Vollero, Agostino
37
Palazzo, Maria
30
Kitchen, Philip
26
Foroudi, Pantea
20
Schultz, Don E.
17
Conte, Francesca
16
Eagle, Lynne
13
Confetto, Maria Giovanna
11
Truong, Yann
10
Covucci, Claudia
9
Eagle, Lynne C.
9
McColl, Rod
9
Siglioccolo, Mario
8
Sardanelli, Domenico
7
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kerr, Gayle
6
Lindgreen, Adam
6
Tourky, Marwa
6
Cuomo, Maria Teresa
5
Gupta, Suraksha
5
Kanso, Ali
5
Kitchen, Philip James
5
Melewar, T. C.
5
Papasolomou, Ioanna
5
Basir, Mohd Sah
4
Bertolini, Alessandra
4
Foroudi, Mohammad Mahdi
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Grimes, Anthony
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Kim, Ilchul
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Kimmel, Allan J.
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Li, Tao
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Porcu, Lucia
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Proctor, Tony
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Rose, Lawrence C.
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Sharifah Faridah Syed Alwi
4
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Journal of marketing communications
25
European Journal of Marketing
18
Marketing Intelligence & Planning
15
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13
European journal of marketing : EJM
12
Journal of business research : JBR
12
Qualitative Market Research: An International Journal
9
Journal of advertising research
7
Corporate Communications: An International Journal
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Working paper / Department of Commerce, College of Business, Massey University
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International journal of advertising : the quarterly review of marketing communications
5
Italian journal of marketing : ITJM
5
Journal of strategic marketing
5
Qualitative market research : an international journal
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The marketing review
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EuroMed journal of business
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International journal of market research : JMRS ; the journal of the Market Research Society
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Corporate Social Responsibility and Environmental Management
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Corporate communications : an international journal
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EuroMed Journal of Business
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International Journal of Bank Marketing
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Journal of Business Strategy
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Journal of Product & Brand Management
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Journal of business strategy
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MERCATI E COMPETITIVITÀ
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The Bottom Line
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The TQM Journal
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The future of marketing : critical 21st century perspectives
3
The journal of brand management : an international journal
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The journal of product & brand management
3
A reader in marketing communications
2
Corporate reputation review : an international journal
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of advertising : the review of marketing communications
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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Journal of Communication Management
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Journal of Small Business and Enterprise Development
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ECONIS (ZBW)
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BASE
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1
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Saved in:
2
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
3
Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
4
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
5
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
6
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
7
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
8
Diversity, dimensionality, distinctiveness
Kitchen, Philip J.
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
Saved in:
9
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
Saved in:
10
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
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