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Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.; Dai, Bo - In: Psychology & marketing 31 (2014) 11, pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
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The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana; Montecchi, Matteo - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
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Fashion as a matter of values : on how a transformative educating process can initiate a positive change
Sburlino, Mélanie - In: Sustainable fashion : consumer awareness and education, (pp. 53-75). 2019
Persistent link: https://www.econbiz.de/10011955767
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Are US consumers ready to adopt mobile technology for fashion goods? : an integrated theoretical approach
Kim, Jihyun; Ma, Yoon Jin; Park, Jihye - In: Journal of fashion marketing and management 13 (2009) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10003858465
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Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M. - In: International journal of consumer studies 34 (2010) 3, pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
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Hedonic and utilitarian shopping motivations of fashion leadership
Kang, Jiyun; Park-Poaps, Haesun - In: Journal of fashion marketing and management 14 (2010) 2, pp. 312-328
Persistent link: https://www.econbiz.de/10003985993
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The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.; Seock, Yoo-kyoung - In: Journal of fashion marketing and management 14 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
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Fit and shopping preferences by clothing benefits sought
Kinley, Tammy R. - In: Journal of fashion marketing and management 14 (2010) 3, pp. 397-411
Persistent link: https://www.econbiz.de/10008654370
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming - In: Journal of promotion management : JPM 18 (2012) 3, pp. 361-391
Persistent link: https://www.econbiz.de/10009621066