Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Year of publication: |
2012
|
---|---|
Authors: | Ismail, Ahmed Regeh ; Spinelli, Gabriella |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 16.2012, 4, p. 386-398
|
Subject: | Markenimage | Brand image | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Studierende | Students | USA | United States |
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