Twing‐Kwong, Sherriff; Gerald Albaum, Luk; Fullgrabe, … - In: International Journal of Retail & Distribution Management 41 (2013) 3, pp. 226-248
Purpose – The purpose of this paper is to examine consumer attitudes and purchase intentions toward three major retail types within China‐department stores, independent specialty stores, and franchising/chain specialty stores. Of particular interest is perceived risk of purchase, the...