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Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact

Chan, Terri H.; Tse, Caleb H.; Hung, Kineta - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 11-37

Persistent link: https://www.econbiz.de/10011687864

The use of sampling methods in advertising research : a gap between theory and practice

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663

Persistent link: https://www.econbiz.de/10011882055

Generational research and advertising to millennials : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 165-167

Persistent link: https://www.econbiz.de/10011859256

Knowledge flows between advertising and other disciplines : a social exchange perspective

Nelson, Michelle R.; Ham, Chang-Dae; Ahn, Regina - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 309-332

Persistent link: https://www.econbiz.de/10011705771

Effect of demonetization on advertising, research & development and human resource intensities and its impact on firm's performance

Bhattacharyya, Som Sekhar; Nemana, Praveen - In: Vision : the journal of business perspective 28 (2024) 3, pp. 361-373

Persistent link: https://www.econbiz.de/10014634461

Running Experiments on Amazon Mechanical Turk

Paolacci, Gabriele; Chandler, Jesse; Ipeirotis, … - 2015

Although Mechanical Turk has recently become popular among social scientists as a source of experimental data, doubts may linger about the quality of data provided by participants recruited from online labor markets. We address these potential concerns by presenting new demographic data about...

Persistent link: https://www.econbiz.de/10014194159

A legacy of breakthrough research and respect for tradition : honoring John B. Ford's eight years with the JAR

McDonald, Scott C. - In: Journal of advertising research 62 (2022) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10013435283

Time-of-day and day-of-week variations in Amazon Mechanical Turk survey responses

Binder, Carola Conces - In: Journal of macroeconomics 71 (2022), pp. 1-21

Persistent link: https://www.econbiz.de/10013328010

Advances in Advertising Research (Vol. 1) : Cutting Edge International Research

Terlutter, Ralf - 2010

Range of Dependent Variables in Advertising Research -- The Passive Shopping Stage: Keeping in Mind Brand Encounters …Research on advertising, branding and communication from an international perspective is essential in the face of the …Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for …

Persistent link: https://www.econbiz.de/10014425027

Conducting Behavioral Research on Amazon's Mechanical Turk

Mason, Winter; Suri, Siddharth - 2014

pay. The central purpose of this paper is to demonstrate how to use this website for conducting behavioral research and … a variety of types of research and experiments across disciplines. We begin by discussing some of the advantages of … solutions to common problems that a researcher might face when executing their research on this platform including techniques …

Persistent link: https://www.econbiz.de/10014044651