Vignolles, Alexandra (ed.); Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held …-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors … Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and …
