Narrow search
Showing 81 - 90 of 34,711
Cover Image
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Cover Image
A practical guide to experimental advertising research
Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Cover Image
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Cover Image
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Cover Image
Common method variance in advertising research : when to be concerned and how to control for it
Malhotra, Naresh K.; Schaller, Tracey King; Patil, Ashutosh - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 193-212
Persistent link: https://www.econbiz.de/10011686522
Cover Image
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Cover Image
Amazon's Mechanical Turk : a comment
Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Cover Image
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Cover Image
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.; Tse, Caleb H.; Hung, Kineta - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Cover Image
The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055