Purpose The purpose of this paper is to explain how context shapes what becomes entrepreneurial. Design/methodology/approach The paper is part of a longitudinal study over ten years, an ethnographic work including interviews, participating in meetings and shadowing. Texts and voices boiled down...

Purpose – The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices. Design/methodology/approach – The paper uses a case study to explore the social constructions of narratives. Findings – The paper reveals...

Purpose: The purpose of this paper is to explore the roles of identities in entrepreneurial processes during the development of a new market. Two research questions are used: How do the founder’s identity, corporate identity and market identity interact as a new market is developing, and what...

Purpose: This study aims to examine how women's groups help women to navigate context-related barriers to their engagement in rural entrepreneurship. The paper combines the contextualisation of entrepreneurship framework and the feminist separatist theory to describe how women's groups in...