Skandrani, Hamida; Ben Dahmane Mouelhi, Norchène; … - In: International Journal of Retail & Distribution Management 39 (2011) 1, pp. 51-67
Purpose – This paper aims to better understand the effect of store atmospherics on the employees' cognitive, affective and physiological responses. It tries to build on store atmospherics literature to gain more insights on how these store atmospherics – often handled to produce positive...