La contextualité de la musique d'ambiance : faut-il diffuser la même musique dans magasins différents?
Year of publication: |
2009
|
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Authors: | Ben Dahmane Mouelhi, Norchène |
Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 26.2009, 5, p. 45-62
|
Subject: | Einzelhandel | Retail trade | Werbemusik | Advertising music | Kundenanalyse | Customer analysis |
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