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6,276
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5,060
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5,057
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2,451
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2,298
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2,256
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2,254
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2,240
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2,240
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2,237
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2,053
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1,861
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1,858
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1,786
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1,772
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1,704
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1,582
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1,580
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1,441
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1,408
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1,083
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1,066
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1,060
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1,019
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1,018
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1,014
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976
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975
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916
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914
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893
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893
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836
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Kuchler, Theresa
36
Stroebel, Johannes
36
Dwivedi, Yogesh Kumar
34
Bauer, Hans H.
33
Qiu, Liangfei
31
Bailey, Michael
30
Füller, Johann
29
Whinston, Andrew B.
29
Hajli, Nick
26
Law, Chun Hung Roberts
26
Ozuem, Wilson
25
Stephen, Andrew T.
25
Fritz, Wolfgang
23
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Petrova, Maria
21
Vrontis, Demetris
21
Wirtz, Bernd W.
21
Harrigan, Paul
20
Ruyter, Ko de
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Gu, Bin
19
Luo, Xueming
19
Pitt, Leyland F.
19
Rita, Paulo
19
Skiera, Bernd
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Ghose, Anindya
18
Karjaluoto, Heikki
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Spann, Martin
18
Walsh, Gianfranco
18
Wiedmann, Klaus-Peter
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Nomos Verlagsgesellschaft
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OECD
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World Bank Group
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American Marketing Association
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Edward Elgar Publishing
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Information Resources Management Association
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Springer-Verlag GmbH
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World Bank
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Technische Universität Dresden
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
5
MITP Verlags-GmbH & Co. KG
5
Springer International Publishing
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Universität Mannheim
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epubli GmbH
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4
Wiley-VCH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
464
Journal of retailing and consumer services
268
Technological forecasting & social change : an international journal
243
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
181
International journal of internet marketing and advertising : IJIMA
166
Information systems research : ISR
151
Journal of management information systems : JMIS
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Tourism management : research, policies, practice
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
118
Industrial marketing management : the international journal for industrial and high-tech firms
95
Psychology & marketing
95
Business horizons
94
International journal of business information systems : IJBIS
93
International journal of hospitality management
93
Electronic commerce research
91
International journal of advertising : the review of marketing communications
89
Journal of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Springer eBook Collection
85
Journal of internet commerce
78
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of promotion management : innovations in planning and applied research
75
International journal of electronic marketing and retailing : IJEMR
72
Journal of travel and tourism marketing
72
Journal of marketing management : MM
71
Cogent business & management
68
The journal of brand management : an international journal
68
The journal of product & brand management
68
Journal of information & knowledge management : JIKM
67
International journal of electronic commerce : IJEC
66
International journal of technology marketing : IJTMkt
66
Journal of marketing
66
Journal of electronic commerce research : JECR
65
Journal of advertising research
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
35
RePEc
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BASE
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OLC EcoSci
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22431
Erfolgreiches Social Media Marketing : Konzepte, Maßnahmen und Praxisbeispiele
Ceyp, Michael
-
2013
Persistent link: https://www.econbiz.de/10009695089
Saved in:
22432
Die 11 Irrtümer über Social Media : Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten
Wolber, Hendrik
-
2012
Persistent link: https://www.econbiz.de/10009695757
Saved in:
22433
Konsumenteneinstellungen im Social Web : Neuartige Ansätze im internetbezogenen Kontext
Wagenführer, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009695771
Saved in:
22434
Bewegung im Weltnetz : rechtsextreme Kommunikation im Internet
Brinckmeier, Kai
-
2012
Persistent link: https://www.econbiz.de/10009699242
Saved in:
22435
Online-Lernen : Handbuch für Wissenschaft und Praxis
Issing, Ludwig J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009610608
Saved in:
22436
Kommunikation im Web 2.0 : Twitter, Facebook & Co
Huber, Melanie
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009611008
Saved in:
22437
Enterprise 2.0 : Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen
Koch, Michael
;
Richter, Alexander
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10009611197
Saved in:
22438
Blogs, Wikipedia, Second Life, and beyond : from production to produsage
Bruns, Axel
-
2008
Persistent link: https://www.econbiz.de/10009654391
Saved in:
22439
Wirklichkeit 2.0 : Medienkultur im digitalen Zeitalter
Kemper, Peter
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009654603
Saved in:
22440
Das halbwegs Soziale : eine Kritik der Vernetzungskultur
Lovink, Geert
-
2012
Persistent link: https://www.econbiz.de/10009654713
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