Assesses the effect of an international business person′s accent on Guatemalan subjects′ perception of the business person′s effectiveness, credibility, competence, friendliness, as well as the Guatemalan subject′s intentions to buy. Graduate students at a Guatemalan university listened...

Investigates service satisfaction through a survey of bank customers who had engaged in one of five financial transactions: applying for an automatic teller machine card; redemption of a certificate of deposit account; application for a loan; opening a new bank account; opening/closing a safe...