Is there a connection between brands and their countries of origin?
Year of publication: |
2010
|
---|---|
Authors: | Tomaras, Petros ; Tsalikis, John ; Seaton, Bruce |
Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 537-541
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Herkunftsbezeichnung | Designation of origin |
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