Narrow search
Showing 1 - 10 of 66
Cover Image
Functions and responsibilities of marketing auditors in measuring organisational performance
Mylonakis, John - In: International journal of technology management : IJTM 25 (2003) 8, pp. 814-825
Persistent link: https://www.econbiz.de/10001932605
Cover Image
A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John - In: Banks and bank systems : international research journal 2 (2007) 3, pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
Cover Image
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John - In: The ICFAI University journal of bank management : IJBM 8 (2009) 2, pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
Cover Image
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
Cover Image
Private banking services, private banking customer's profile and their investment bahavioral preferences
Mylonakis, John - In: Banks and bank systems : international research journal 4 (2009) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10003988567
Cover Image
Global efforts to liberalize world trade in services
Mylonakis, John - In: Research in business and management 6 (2019) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10012269403
Cover Image
Global efforts to liberalize world trade in Services
Mylonakis, John - In: Inventi impact: international trade (2019) 3, pp. 124-129
Persistent link: https://www.econbiz.de/10012431855
Cover Image
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John - In: The ICFAI University journal of bank management : IJBM 8 (2009) 2, pp. 7-31
Persistent link: https://www.econbiz.de/10009051176
Cover Image
A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John - In: Banks and bank systems : international research journal 2 (2007) 3, pp. 157-172
Persistent link: https://www.econbiz.de/10009912744
Cover Image
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49
Persistent link: https://www.econbiz.de/10009912774